About Podcast
What if you launched a service business by charging $10,000 per month from day one? For most founders, that sounds like a recipe for rejection, but for Nile Frater, founder of Masse SEO, it was the foundation for building a seven-figure agency in just twelve months. Drawing from his earlier success with NoCode.Tech and a bold strategy that blended AI with human editing, Nile turned a single client experiment into a scalable system that now powers growth for startups backed by some of Silicon Valley’s most notable investors.
In this episode, Nile shares the behind-the-scenes story of how Masse SEO went from zero to $1.5M in revenue within a year. He explains why starting with premium pricing forced him to deliver exceptional results, how investor referrals became his growth engine, and why his team publishes more in four months than most agencies do in a year. From the challenges of convincing early clients to trust a small, unproven team to the breakthroughs of refining his 20-articles-per-month model, Nile offers practical lessons on pricing, persistence, and building trust through transparency and results.
Key Takeaways:
- How to design a premium-priced service that commands trust and delivers measurable ROI.
- Why publishing volume, not just time, is the true accelerator of SEO results.
- The role of investor networks in multiplying referrals and scaling service businesses quickly.
- How to balance AI efficiency with human expertise to produce high-quality, scalable content.
- Why persistence, positioning, and patience are critical when refining an offer and closing high-value clients.
Join us with Nile Frater as he reveals how bold pricing, smart systems, and relentless execution can transform a single client win into a scalable, referral-driven business.
- Premium Pricing & Strategy: The company started with high-value services and premium pricing to attract quality clients.
- Scalable Services: They combine technology and human input to deliver high-quality, measurable SEO results.
- Client Communication: Regular, transparent updates help build trust and long-term client relationships.
- Referral-Based Growth: They rely on referrals from satisfied clients and investors for rapid expansion.
- Fast, Results-Driven SEO: The company ensures quicker, consistent results by increasing content output, leading to faster client ROI.
Special Guest: Nile Frater, Founder of Masse SEO
Location: ANDORRA and Glasgow, SCOTLAND
Air Date: December 8, 2024
Websites:
- Masse SEO: the home site of Nile’s company. “Masse uses cutting-edge, AI-human hybrid techniques to build SEO campaigns at scale for startups at Series A and beyond.”
- NoCode.Tech: the company Nile originally built and sold.
Related Business Infrastructure Podcast Episodes:
- Ep. 263: Remastered – Testing Pricing Strategies for Maximum Profit with Diana Wu David
- Ep. 248: Small Business Advisors| Shawn Palmer Talks Pricing Strategies
- Ep. 171: Colt Briner Shares 6 Digital Marketing Technologies that Make Small Businesses More Competitive
- Ep. 163: Creating an Operational Excellence Culture in a Tech Startup with Hassan Dantata
- Ep. 033: Pricing for Profit with John Ray
Book:
- Behind the Façade: How to Structure Company Operations for Sustainable Success: a book by Alicia Butler Pierre. Learn and apply a proven framework to prepare for or recover from fast growth by building business infrastructure.
Producer & Host: Alicia Butler Pierre
Additional Voiceover: Clarence Levy III
Audio Editor: Olanrewaju Adeyemo
Sound Design: Sabor! Music Enterprises
Video Editor: Gladys Jimenez
Show notes: Erika Ve Revilla
Sponsor: Equilibria, Inc.More About Guest, Nile Frater:
Nile Frater is the founder of Masse, an innovative SEO agency that specializes in high-scale content campaigns for cutting-edge tech companies at Series A, B, C, and beyond. In just 12 months, Masse has grown from $0 to over $1.5 million in ARR, leveraging a unique human-AI hybrid approach to SEO.Nile’s journey in the tech world began with NoCode.Tech, a hub for the no-code movement that was acquired by A16z-backed Stacker in 2022. With a background in engineering and coding, Nile has consistently pushed the boundaries of SEO, focusing on delivering tangible business results for startups and tech companies.
Before founding Masse, Nile held a senior position at Lloyds Banking Group in the UK, where he led various innovative projects, including recruiting 250 engineers and designers in a year and navigating the insurance division through the COVID-19 lockdowns. He also runs Concrete Capital, a micro PE fund that acquires small content and educational websites. Originally from Glasgow, Scotland, Nile now resides in Andorra and continues to be at the forefront of SEO and AI, helping startups scale quickly and efficiently.
More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc.. Her career in operations began over 25 years ago while working in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success. She is the producer of the weekly top 2% Business Infrastructure podcast with a global audience across 70+ countries.Alicia is also an adjunct instructor of Lean Principles at Purdue University and serves as the USA Chair of the G100’s Micro, Small, and Medium Enterprises. The Process Excellence Network recognized her as a Top 50 Thought Leader in Operational Excellence. A chemical engineer turned entrepreneur, she’s designed and optimized processes for small businesses, large enterprises, non-profits, and government organizations alike.
More About Sponsor, Equilibria:
Equilibria, Inc. is an 19-year-old boutique operations management firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on demand. 
