About Podcast
This Episode is Sponsored By:
In today’s fast-paced business landscape, scaling isn’t merely about expansion it’s about smart, strategic growth. For Lynda Martin, founder and CEO of Goodwin Growth Works, the path from family-business turmoil to building a consultancy that helps leaders gain freedom and impact was forged by real-world experience in HR, small business, and disciplined systems thinking.
In this episode, Lynda explains the Entrepreneurial Operating System (EOS) and walks through the practical tools that convert entrepreneurial chaos into predictable growth: Accountability Charts, 90-day Rocks, weekly Meeting Pulse, focused issue-solving, and concise Scorecards. She also shares client results including sustained double-digit growth and a SaaS exit achieved at a premium thanks to strong processes.
Key Takeaways:
- Clarify and communicate your vision to align people and resources for growth.
- Build a leadership team and define clear accountability to remove the founder bottleneck.
- Implement simple, repeatable tools (Accountability Chart, Rocks, Meeting Pulse, Issue Solving, Scorecard) for immediate operational relief.
- Use a 90-day priority cycle to protect strategic work from day to day fire drills.
- Track a short weekly scorecard of predictive metrics instead of drowning in endless data.
- Process documentation and disciplined meetings increase operational value and can enhance exit outcomes.
- Real change takes time expect durable results over quarters and years, not overnight.
Join us for an honest, practical conversation full of operational wisdom, concrete tactics, and real client wins perfect for founders, leaders, and operators who want to scale with purpose, structure, and lasting impact.
Define Strategic North Stars : Learn to turn vision into measurable goals before using data or AI.
Design Human-Centered Operating Models : Learn to map stakeholders and set clear accountabilities to stop ad-hoc work.
Turn Signals into Decisions : Learn to build scorecards that convert noisy inputs into action.
Use Lean to Eliminate Waste : Learn to document value streams, remove rework, and speed delivery.
Run 90-Day Sprints : Learn to set quarterly rocks, run weekly pulses, and deliver iterative wins.Special Guest: Lynda Martin, Founder & CEO – Goodwin Growth Works
Location: Atlanta, GA USA
Air Date: Aug. 29, 2021
Websites:
- Goodwin Growth Works: the home to Lynda’s company. Learn more about her services, read her blog articles, and request a free 15-min consultation.
- Free Organizational Checkup: sign up to receive six remedies to support your company’s growth with this free checkup rooted in EOS principles.
- Free EOS Tools: download a free chapter of each book of the EOS Library (see list below).
- Franklin Covey: the website home of the company famous for time management systems. This particular webpage showcases Stephen Covey explaining the concept of “Big Rocks” that the EOS also leverages. Big Rocks refers to “…how a paradigm shift can help you achieve the big things on your to-do lists while managing the little things.”
Books:
- The Recommended Order of EOS Library of Books:
- What the Heck is EOS? A Complete Guide for Employees in Companies Running on EOS: by Gino Wickman and Tom Bouwer
- How to be a Great Boss: by Gino Wickman and René Boer
- Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business: by Gino Wickman and Mark C. Winters
- Traction: Get a Grip on Your Business: by Gino Wickman
- Get a Grip: How to Get Everything You Want from Your Entrepreneurial Business: by Gino Wickman
- Get the first chapter of each of the above books free!
- 7 Habits of Highly Effective People: by Stephen CoveyWatch Lynda Explain EOS:
Watch as Stephen Covey Demonstrates the Importance of Scheduling Priorities:
- Writer, Producer & Host: Alicia Butler Pierre
- Podcast Editor: Olanrewaju Adeyemo
- Video Editor: Gladys Jimenez
- Transcription: Outsource Global
- Show Notes: Hashim Tale
- Sponsors: HubSpot, ThinkSmart Whiteboard
More About Guest, Lynda Martin:
For 25 years, Lynda Martin has partnered with over 125 companies as a trusted advisor in a safe, empathetic and uplifting environment. She works with growth-oriented entrepreneurial leadership teams that are willing to learn, be honest, and be vulnerable as they find a way out of their frustration as we implement the principles and tools of EOS®. By examining the company together from 6 core perspectives, she works with her clients to build a powerful, positive impact throughout the organization.
More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. Her career in operations began over 20 years ago while working as an engineer in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success. It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 53 countries. More About Sponsor, HubSpot:
HubSpot offers a full platform of marketing, sales, customer service, and Customer Relationship Management (CRM) software — plus the methodology, resources, and support — to help businesses. Their CRM platform is powered by the same database, so everyone in your organization — Marketing, Sales, Service & Operations — is working off the same system of record. This allows for a smoother handoff between teams and results in a more delightful experience for your customers. More About Sponsor, ThinkSmart Whiteboard:
Thinksmart Whiteboard is a Windows App that turns your Tablet PC into a shared whiteboard. It allows you to create a whiteboard on your computer screen, then allows other people to write onto your whiteboard, even if they are in another location! Learn more.