About Podcast
We’re proud to present the first lesson in our Growth Strategies Masterclass!
With so many ideas for improving our business and boosting cash flow and profit, it’s tempting to start pouring our energy, time, and money into those ideas.
But wait!
What if you end up losing a lot of money on an idea that ultimately doesn’t work? Martina Goss warns against becoming a “busy fool.” As a certified Lean Startup coach, she’s brilliantly transformed her career from a certified accountant crunching numbers for businesses to a trusted advisor for startups and existing businesses with new ideas.
Martina introduces us to a tool she leverages to help us innovators, entrepreneurs, and operational leaders vet and validate our ideas. It’s called the Lean Canvas, a one-page guide created by Ash Maurya for testing the viability, feasibility, and desirability of an idea.
In this episode, Martina explains:
- What the Lean Canvas is, what it looks like, and how to use it,
- The 12 questions the Lean Canvas forces you to answer about your idea,
- How to use the Lean Canvas,
- Why your idea should “cross the chasm,” and much more!
She also makes the case for enlisting the help of a facilitator in completing your Lean Canvas. Listen as she details how to conduct customer discovery as a necessary measure of your idea’s ability for mass appeal.
Avoid the dangers of becoming a busy fool with a tool that will help direct your efforts on the ideas that not only make sense, but also can make you money!
Special Guest: Martina Goss, Owner – Martina Goss Consulting
Location: Dublin, Ireland
Air Date: May 05, 2024
Book:
- Crossing the Chasm – a book that Martina read that is written by Geoffrey A. Moore.
Template:
- Lean-Canvas – a template that shows 9 boxes with 12 questions to validate ideas
- Leaner Canvas – a template used to validate business problems.
Article:
- New Frontiers Phase 1: Start Your Business Off On The Right Foot – an article that Martina wrote.
Video:
- Producer & Host: Alicia Butler Pierre
- Audio Editor: Olanrewaju Adeyemo
- Sound Design: Sabor! Music Enterprises
- Video Editor: Gladys Jimenez
- Production Assistant: Grant Revilla
- Sponsor: Equilibria, Inc.
More About Guest, Martina Goss:
Martina Goss is a qualified chartered accountant who spent 20+ years working with business owners across a wide range of industries in the SME sector. She is also a certified lean startup coach with Ash Maurya of LEANSTACK (creator of the popular one-page business modeling tool Lean Canvas) and has coached start-ups on his 90-day Start Up programme.Martina previously managed one of Ireland’s leading government-funded entrepreneur development programs – Enterprise Irelands New Frontiers program, across two university locations. During this period she worked with and supported the business development of up to 50 early-stage innovative technology and manufacturing start-ups per year.
She now runs her own coaching and consulting business supporting founders to navigate the early stages of business development, helping them to validate and seek funding for their new business ideas. She also delivers group training to Government start-up support programs in the areas of lean start-ups and financial literacy for start-ups.
She has been a practicing member with The One Thing – the company behind the Wall Street Journal’s best-selling business book of the same name since 2017. The One Thing focuses on the surprisingly simple truth behind achieving extraordinary results.
More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc.. Her career in operations began over 25 years ago while working in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success. She is the producer of the weekly top 2% Business Infrastructure podcast with a global audience across 70+ countries.Alicia is also an adjunct instructor of Lean Principles at Purdue University and serves as the USA Chair of the G100’s Micro, Small, and Medium Enterprises. The Process Excellence Network recognized her as a Top 50 Thought Leader in Operational Excellence. A chemical engineer turned entrepreneur, she’s designed and optimized processes for small businesses, large enterprises, non-profits, and government organizations alike.
More About Sponsor, Equilibria:
Equilibria, Inc. is an 18-year-old boutique operations management firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on demand. 
