293: How We Leveraged Partnerships to Boost Growth and Revenue

293: How We Leveraged Partnerships to Boost Growth and Revenue

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Have you thought about forming partnerships with other people or companies to catalyze growth at your company? Achieving scale, more revenue, and greater profitability at a faster rate are just some of the many benefits that a strategic partnership can offer.

But you must be careful in forming these partnerships. There are legal aspects to consider like profit sharing, intellectual property protection, and even a plan for dissolving the partnership. These aspects should be formalized in a contract and then discussed, negotiated, and signed in writing to protect everyone involved.

In this latest episode of our Growth Strategies Masterclass, our producer and host, Alicia Butler Pierre, shares details about her behind-the-scenes work with Karen Mills. As a reminder, Karen was the lawyer featured in the last episode. She specializes in contract law, in particular teaming agreements.

The information shared in this episode is a bit unique in that Alicia actually sketches out a workflow diagram (or flowchart) as she describes her work with Karen. As a result, you can expect to:

  • Learn the process for drafting a teaming or partnership agreement,
  • Discover the different ways to construct a partnership agreement,
  • Gain an understanding of the various types of clauses (i.e., first right of refusal and non-disclosure) you may want to include, and
  • Walk away with a foundation required to form a strategic partnership with confidence.

Talk is cheap. Stop relying on verbal agreements ️ or handshakes to conduct business deals that make you and your business susceptible to unexpected and costly pitfalls.

Instead, protect your business and its assets through clearly written contracts as you transition from the honeymoon phase of forming a new partnership. It can be one of the best investments you make!!

  • Course Objectives
  • Episode Info
  • Resources
  • Credits
  • Bios
    • Understand how to apply tips for structuring a teaming agreement using a case study that covers the key steps from consultation to contract execution.
    • Learn key considerations for safeguarding intellectual property, confidentiality, and financial interests with NDAs and other key clauses.
    • Increase knowledge about various clauses to include in teaming agreement contracts including regulatory, dispute resolution, risk mitigation, non-disclosure, and non-circumvention considerations.
  • Monologue By: Alicia Butler Pierre, Founder and CEO – Equilibria Inc.

    Location: Atlanta, GA

    Air Date: June 23, 2024

  • Website:

    Software:

    • DocuSign: a software that provides products for organizations to manage electronic agreements with electronic signatures on different devices.

    Professional Membership:

    • Producer & Host: Alicia Butler Pierre
    • Audio Editor: Sabor! Music Enterprises
    • Sound Design: Sabor! Music Enterprises
    • Video Editor: Gladys Jimenez
    • Production Assistant: Grant Revilla
    • Sponsor: Equilibria, Inc.
  • More About Host, Alicia Butler Pierre:
    Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. Her career in operations began 25 years ago while working as an engineer in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 68 countries.

    More About Host, Alicia Butler Pierre:
    Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc.. Her career in operations began over 25 years ago while working in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  She is the producer of the weekly top 2% Business Infrastructure podcast with a global audience across 70+ countries.

    Alicia is also an adjunct instructor of Lean Principles at Purdue University and serves as the USA Chair of the G100’s Micro, Small, and Medium Enterprises. The Process Excellence Network recognized her as a Top 50 Thought Leader in Operational Excellence. A chemical engineer turned entrepreneur, she’s designed and optimized processes for small businesses, large enterprises, non-profits, and government organizations alike.

     

    More About Sponsor, Equilibria:
    Equilibria, Inc. is an 19-year-old boutique operations management firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on demand.