About Podcast
What does it take to not only survive bankruptcy but also come back stronger, build multiple businesses, and create a personal brand that fuels growth? Max Emma, co-founder and CEO of BooXkeeping, certified franchise consultant, and founder of Franchise With Max, knows the answer because he’s lived it. From launching a bookkeeping franchise model that doesn’t require accounting experience, to helping others find the right franchise fit from a portfolio of 650+ brands, Max has turned his entrepreneurial scars into a system for others to scale with confidence.
In this episode, Max shares how BooXkeeping evolved into a turnkey franchise solution by providing not only clients but also staffing for franchisees, removing one of the biggest barriers to entry. He also dives into his journey of building Franchise With Max as a brand that now spans three businesses: bookkeeping for franchises, a bookkeeping franchise, and franchise brokerage. Along the way, Max opens up about how bankruptcy shaped his mindset, why delegation was the key to unlocking growth, and the importance of always building a business with the end in mind, whether for sale, succession, or long-term ownership. He also highlights resources that transformed his trajectory, including the book 10x is Easier Than 2x by Dan Sullivan and Ben Hardy, the Strategic Coach program, and the ProVisors networking community.
Key Takeaways:
- You don’t need to be an accountant to succeed with BooXkeeping’s turnkey franchise model.
- Always build your business with an exit strategy in mind: sale, succession, or beyond.
- Bankruptcy or setbacks aren’t the end they can be the foundation for new growth.
- Delegation and trust in your team are essential for scaling beyond yourself.
- Apply your knowledge across multiple business models for greater impact.
- Resources like 10x is Easier Than 2x, Strategic Coach, and ProVisors can accelerate growth.
Join us as Max Emma reveals how setbacks can be turned into stepping stones, and how franchising, personal branding, and resilience can take entrepreneurs to the next level.
- Overcoming Challenges: Overcoming initial struggles and learning valuable lessons that shape future decisions.
- Identifying Market Gaps: Recognizing an industry gap and creating a service or product that fills that need.
- Scaling through Franchising: Expanding a business model through franchising to achieve rapid growth.
- Delegation and Team Building: Building a strong team and learning the importance of delegation for business growth.
- Continuous Growth: Committing to personal and professional development, adapting to new opportunities, and evolving over time.
Special Guest: Max Emma, CEO and Chief Bookkeeping Officer – BooXkeeping Corp
Location: San Diego, CA USA
Air Date: November 03, 2024
Books:
- Behind the Façade: How to Structure Company Operations for Sustainable Success: a book by Alicia Butler Pierre. Learn and apply a proven framework to prepare for or recover from fast growth by building business infrastructure.
- Ten X is Easier Than Two X: Dan Sullivan (Author), Dr. Benjamin Hardy (Author).
Websites:
- Franchise With Max: Max’s website about bookkeeping services.
- BooXkeeping.com: Provider of outsourced bookkeeping services to small and medium-sized businesses.
Business Infrastructure Podcast:
- Lean Canvas Episode: Martina Goss Explains How to Validate Ideas Using the Lean Canvas.
Producer & Host: Alicia Butler Pierre
Audio Editor: Olanrewaju Adeyemo
Sound Design: Sabor! Music Enterprises
Video Editor: Gladys Jimenez
Show notes: Erika Ve Revilla
Sponsor: Equilibria, Inc.More About Guest, Max Emma:
With multiple years of experience as the CEO and Chief Bookkeeping Officer at BooXkeeping Corp., I lead a team of professional accountants who provide high-quality and reliable bookkeeping services to a variety of businesses nationwide. I created a unique structure for BooXkeeping Corp., where each client gets two to three accountants working on their behalf, ensuring the highest accuracy and efficiency for their finances. I also oversee the preparation of the income statements and balance sheets that are critical for our clients’ success and growth.In 2019, I expanded my vision and launched BooXkeeping Franchise, Inc., a low-cost and easy-to-operate bookkeeping business solution for aspiring entrepreneurs. As the CEO of BooXkeeping Franchise, Inc., I find potential franchisees and offer them a turn-key opportunity to join the BooXkeeping family and benefit from our innovative accounting services, proven systems, and ongoing support. My goal is to offer franchising opportunities in all 50 states by 2025 and to bring new life to one of the world’s oldest professions. I’m proud to be a Certified Franchise Executive (CFE) and a graduate of the Franchise Management Bootcamp at the University of Louisville.
More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc.. Her career in operations began over 25 years ago while working in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success. She is the producer of the weekly top 2% Business Infrastructure podcast with a global audience across 70+ countries.Alicia is also an adjunct instructor of Lean Principles at Purdue University and serves as the USA Chair of the G100’s Micro, Small, and Medium Enterprises. The Process Excellence Network recognized her as a Top 50 Thought Leader in Operational Excellence. A chemical engineer turned entrepreneur, she’s designed and optimized processes for small businesses, large enterprises, non-profits, and government organizations alike.
More About Sponsor, Equilibria:
Equilibria, Inc. is an 19-year-old boutique operations management firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on demand. 
