About Podcast
“Necessity is the mother of invention.” This seems to be a recurring theme in Max Emma’s entrepreneurial journey. As a CEO of several current and past successful businesses, it’s easy to see where he is now without an appreciation of the hard work, tenacity, and perseverance it took along the way. He even overcame the shame of bankruptcy and bounced back stronger than ever before.
Now he’s sharing his story with others.
In this scale tale, Max recounts his family’s immigration to the United States from the former Soviet Union and how his unconventional method for learning English paved the way to a prosperous career in corporate accounting and finance. Eventually, he realized his passion for entrepreneurship and after recovering from a failed landscaping business, he and his wife co-founded BooXkeeping.
Leveraging their combined knowledge in accounting and finance, they grew BooXkeeping from a single employee and several university students to a team of 23 full-time employees at their headquarters. But the growth didn’t stop there. They are currently on track to scale from 12 franchises to over 40 franchises by 2025.
Max has cleverly built a foundation in knowledge of accounting and franchising to create multiple businesses with multiple streams of income. There’s more to him and his scale tale than meets the eye. Stay tuned to find out how Max turned his setbacks into opportunities, and how you can apply his strategies to your business scale journey.
- Overcoming Challenges: Overcoming initial struggles and learning valuable lessons that shape future decisions.
- Identifying Market Gaps: Recognizing an industry gap and creating a service or product that fills that need.
- Scaling through Franchising: Expanding a business model through franchising to achieve rapid growth.
- Delegation and Team Building: Building a strong team and learning the importance of delegation for business growth.
- Continuous Growth: Committing to personal and professional development, adapting to new opportunities, and evolving over time.
Special Guest: Max Emma, CEO and Chief Bookkeeping Officer – BooXkeeping Corp
Location: San Diego, CA USA
Air Date: November 03, 2024
Books:
- Behind the Façade: How to Structure Company Operations for Sustainable Success: a book by Alicia Butler Pierre. Learn and apply a proven framework to prepare for or recover from fast growth by building business infrastructure.
- Ten X is Easier Than Two X: Dan Sullivan (Author), Dr. Benjamin Hardy (Author).
Websites:
- Franchise With Max: Max’s website about bookkeeping services.
- BooXkeeping.com: Provider of outsourced bookkeeping services to small and medium-sized businesses.
Business Infrastructure Podcast:
- Lean Canvas Episode: Martina Goss Explains How to Validate Ideas Using the Lean Canvas.
Producer & Host: Alicia Butler Pierre
Audio Editor: Olanrewaju Adeyemo
Sound Design: Sabor! Music Enterprises
Video Editor: Gladys Jimenez
Show notes: Erika Ve Revilla
Sponsor: Equilibria, Inc.More About Guest, Max Emma:
With multiple years of experience as the CEO and Chief Bookkeeping Officer at BooXkeeping Corp., I lead a team of professional accountants who provide high-quality and reliable bookkeeping services to a variety of businesses nationwide. I created a unique structure for BooXkeeping Corp., where each client gets two to three accountants working on their behalf, ensuring the highest accuracy and efficiency for their finances. I also oversee the preparation of the income statements and balance sheets that are critical for our clients’ success and growth.In 2019, I expanded my vision and launched BooXkeeping Franchise, Inc., a low-cost and easy-to-operate bookkeeping business solution for aspiring entrepreneurs. As the CEO of BooXkeeping Franchise, Inc., I find potential franchisees and offer them a turn-key opportunity to join the BooXkeeping family and benefit from our innovative accounting services, proven systems, and ongoing support. My goal is to offer franchising opportunities in all 50 states by 2025 and to bring new life to one of the world’s oldest professions. I’m proud to be a Certified Franchise Executive (CFE) and a graduate of the Franchise Management Bootcamp at the University of Louisville.
More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc.. Her career in operations began over 25 years ago while working in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success. She is the producer of the weekly top 2% Business Infrastructure podcast with a global audience across 70+ countries.Alicia is also an adjunct instructor of Lean Principles at Purdue University and serves as the USA Chair of the G100’s Micro, Small, and Medium Enterprises. The Process Excellence Network recognized her as a Top 50 Thought Leader in Operational Excellence. A chemical engineer turned entrepreneur, she’s designed and optimized processes for small businesses, large enterprises, non-profits, and government organizations alike.
More About Sponsor, Equilibria:
Equilibria, Inc. is an 19-year-old boutique operations management firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on demand. 
