About Podcast
Scaling a business often hinges not on more marketing, but on the clarity of the brand itself. In this episode, Rich Kozak, CEO and founder of Rich Brands and Impact Driven Publishing, shares how he helped a local breath therapist transform her practice into a globally recognized brand. With more than 45 years of experience guiding companies and individuals through the art of branding, Rich demonstrates how defining and “languaging” a brand can unlock credibility, impact, and global reach.
Rich reveals the pitfalls entrepreneurs face when they mistake marketing for branding and why most businesses fail to get credit for their true strengths. Through Mary’s journey from a local healer to the founder of The Breath of New Life brand with a worldwide following, Rich breaks down his seven-step impact-driven branding process. He explains how consistent language, clear positioning, and purposeful storytelling create magnetic brands that resonate deeply with audiences. Along the way, he highlights the six costly consequences of poor branding, offers insights into the difference between strategy, branding, and marketing, and shares how entrepreneurs can step into their highest level of impact with clarity and confidence.
Key Takeaways:
- Why your brand is your audience’s perception, not your own, and how to shape it intentionally.
- The seven-step impact-driven branding process Rich uses to scale local expertise into global influence.
- The six costly consequences of inconsistent or unclear branding (and how to avoid them).
- How to distinguish between branding, marketing, and strategy and why branding must always come first.
- Practical ways to expand your impact, from writing books to creating global platforms, without building a massive team
Join us with Rich Kozak as he reveals how to transform your brand into a platform for global impact, purpose, and lasting legacy.
- Defining Your Brand: Create clear, consistent brand language that resonates with your audience.
- Making a Strong First Impression: A powerful brand grabs attention and avoids falling flat.
- Expanding Globally: A defined brand helps businesses grow from local to global.
- Branding Before Marketing: Strong branding is essential for effective marketing; weak branding leads to confusion.
- Aligning Brand with Purpose: Branding aligns your business with your personal purpose for greater impact.
Special Guest: Rich Kozak, CEO of RichBrands and Impact Driven Publishing
Location: Los Angeles, CA USA
Air Date: November 17, 2024
Websites:
- RichBrands: Rich’s company’s website where you can learn more about him, his services, and how you can sign up for a free 30-minute call with him.
- Brand First or Die: register for Rich Kozak’s free 60-Minute Masterclass to take your brand to the next level.
- The Breath of New Life: visit the website of Mary O’Dwyer, Ph.D. She’s the breath therapist that Rich helped to scale her brand globally.
Book:
- Behind the Façade: How to Structure Company Operations for Sustainable Success: a book by Alicia Butler Pierre. Learn and apply a proven framework to prepare for or recover from fast growth by building business infrastructure.
- Impact Driven Publishing: learn more about the power that writing a book can have on defining and moving your brand forward.
Article:
Producer & Host: Alicia Butler Pierre
Audio Editor: Olanrewaju Adeyemo
Sound Design: Sabor! Music Enterprises
Video Editor: Gladys Jimenez
Show notes: Erika Ve Revilla
Sponsor: Equilibria, Inc.More About Guest, Rich Kozak:
Rich Kozak, global branding executive, shapes brands for diverse industries. With over 40 years of experience, he empowers businesses to build strong platforms for success. Rich’s forthcoming book on impact-driven branding reflects his dedication to making a real difference. Certified trainer, master coach, and co-author of bestselling books.
More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc.. Her career in operations began over 25 years ago while working in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success. She is the producer of the weekly top 2% Business Infrastructure podcast with a global audience across 70+ countries.Alicia is also an adjunct instructor of Lean Principles at Purdue University and serves as the USA Chair of the G100’s Micro, Small, and Medium Enterprises. The Process Excellence Network recognized her as a Top 50 Thought Leader in Operational Excellence. A chemical engineer turned entrepreneur, she’s designed and optimized processes for small businesses, large enterprises, non-profits, and government organizations alike.
More About Sponsor, Equilibria:
Equilibria, Inc. is an 19-year-old boutique operations management firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on demand. 
