About Podcast
Performing an online search for “branding” is bound to lead to all kinds of tips, strategies, and advice. But what really works? What can take your brand to the next level? The answers to these questions stump many of us entrepreneurs and small business owners.
We know we have a great product or service because of referrals and recommendations, but if there are not enough people to know about it we miss out on the opportunity to truly scale our reach, impact, and revenue.
That’s where Rich Kozak comes to the rescue. He has 47 years of experience in defining, languaging, and scaling brands for both companies and individuals. He applies that experience through his work as the CEO of Rich Brands and Impact Driven Publishing.
In this scale tale, Rich describes his unique process for brand transformation through the story of his work with Dr. Mary O’Dwyer, a licensed breath therapist. Be prepared to take notes as he details how he helped her brand get and receive credit for having a global presence.
As you listen to this story, Rich’s strategic insights will provide you with a roadmap for expanding your brand’s influence on a larger or global scale without a large budget. You’ll also learn the difference between branding, strategy, and marketing and how to use that information to redefine your brand, understand how it is perceived by your customers, and create value.
It’s time to break free from ineffective branding strategies and unlock the secrets to transforming your local brand into a global powerhouse.
Listen now!
- Defining Your Brand: Create clear, consistent brand language that resonates with your audience.
- Making a Strong First Impression: A powerful brand grabs attention and avoids falling flat.
- Expanding Globally: A defined brand helps businesses grow from local to global.
- Branding Before Marketing: Strong branding is essential for effective marketing; weak branding leads to confusion.
- Aligning Brand with Purpose: Branding aligns your business with your personal purpose for greater impact.
Special Guest: Rich Kozak, CEO of RichBrands and Impact Driven Publishing
Location: Los Angeles, CA USA
Air Date: November 17, 2024
Websites:
- RichBrands: Rich’s company’s website where you can learn more about him, his services, and how you can sign up for a free 30-minute call with him.
- Brand First or Die: register for Rich Kozak’s free 60-Minute Masterclass to take your brand to the next level.
- The Breath of New Life: visit the website of Mary O’Dwyer, Ph.D. She’s the breath therapist that Rich helped to scale her brand globally.
Book:
- Behind the Façade: How to Structure Company Operations for Sustainable Success: a book by Alicia Butler Pierre. Learn and apply a proven framework to prepare for or recover from fast growth by building business infrastructure.
- Impact Driven Publishing: learn more about the power that writing a book can have on defining and moving your brand forward.
Article:
Producer & Host: Alicia Butler Pierre
Audio Editor: Olanrewaju Adeyemo
Sound Design: Sabor! Music Enterprises
Video Editor: Gladys Jimenez
Show notes: Erika Ve Revilla
Sponsor: Equilibria, Inc.More About Guest, Rich Kozak:
Rich Kozak, global branding executive, shapes brands for diverse industries. With over 40 years of experience, he empowers businesses to build strong platforms for success. Rich’s forthcoming book on impact-driven branding reflects his dedication to making a real difference. Certified trainer, master coach, and co-author of bestselling books.
More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc.. Her career in operations began over 25 years ago while working in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success. She is the producer of the weekly top 2% Business Infrastructure podcast with a global audience across 70+ countries.Alicia is also an adjunct instructor of Lean Principles at Purdue University and serves as the USA Chair of the G100’s Micro, Small, and Medium Enterprises. The Process Excellence Network recognized her as a Top 50 Thought Leader in Operational Excellence. A chemical engineer turned entrepreneur, she’s designed and optimized processes for small businesses, large enterprises, non-profits, and government organizations alike.
More About Sponsor, Equilibria:
Equilibria, Inc. is an 19-year-old boutique operations management firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on demand. 
