About Podcast
In the world of AI, the art of human book-writing seems to be dying. However there is still tremendous value in books, especially business books. Not only do books serve as a medium for sharing your knowledge and expertise, it also serves as a platform to scale your message and impact.
As entrepreneurs and business owners, we all have ideas but getting them into a manuscript might seem daunting. Self-publishing offers a viable means for converting your ideas from manuscript to a digital or printed book. That’s where Michele DeFilippo comes in. Through her company, 1106 Design, she and her team offer a proven approach to guide authors through the self-publishing process.
In this scale tale, Michele shares how she stumbled into starting a business that has helped 4,000 authors self-publish their books while generating revenue just under $1M USD.
As you listen to her story, you’ll also discover:
- How to embrace technology to enhance or pivot your business,
- Why AI should be leveraged as a research assistant and not as an author,
- The pros and cons of hiring a ghostwriter,
- How self-publishing a book is like managing a project,
- Why authors must approach their book promotion as an entrepreneur would a business, and more!
Whether you’ve flirted with the idea of writing a book, are feeling overwhelmed by the self-publishing process, or are curious about the world of self-publishing, you’re guaranteed to learn valuable lessons from Michele. Even if you aren’t interested in self-publishing, there’s also plenty to learn about scaling your own small business’ operations from Michele’s 25+ years as an entrepreneur.
Listen now!
- Self-Publishing Revolution: Authors can now publish independently via platforms like Amazon.
- Business Growth: Michele grew 1106 Design through persistence and adapting to challenges.
- Author Empowerment: Self-publishing lets authors control revenue and distribution.
- Book Production: Book creation involves editing, typesetting, and cover design.
- Marketing: Active marketing is crucial for sales; publishing alone isn’t enough.
Special Guest: Michele DeFilippo, Founder of 1106 Design
Location: Phoenix, AZ USA
Air Date: November 24, 2024
Websites:
- 1106 Design: the website home to Michele’s author services company.
- IngramSpark: a print on demand company for self-publishers.
- Amazon KDP: (Kindle Direct Publishing); Amazon’s digital and print on demand company for self-publishers.
Software:
- Nifty: a project management tool.
- Wrike: a workflow management tool that integrates with your technology stack with effortless connection to drive business results without having to pull data from multiple systems.
Books:
- Publish Like the Pros: A Brief Guide to Quality Self-Publishing: Michele’s book.
- Behind the Façade: How to Structure Company Operations for Sustainable Success: a book by Alicia Butler Pierre. Learn and apply a proven framework to prepare for or recover from fast growth by building business infrastructure.
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Related Business Infrastructure Podcast Episodes:
Producer & Host: Alicia Butler Pierre
Audio Editor: Olanrewaju Adeyemo
Sound Design: Sabor! Music Enterprises
Video Editor: Gladys Jimenez
Show notes: Erika Ve Revilla
Sponsor: Equilibria, Inc.More About Guest, Michele DeFilippo:
Michele DeFilippo has more than 50 years of experience in book publishing. Her company, 1106 Design, makes it easy for authors to release a topquality book, keep control of it, and earn more money every time they sell a copy.Michele is on a mission to help authors ask the right questions, avoid scams, and make informed decisions when they search for publishing service providers.
More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc.. Her career in operations began over 25 years ago while working in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success. She is the producer of the weekly top 2% Business Infrastructure podcast with a global audience across 70+ countries.Alicia is also an adjunct instructor of Lean Principles at Purdue University and serves as the USA Chair of the G100’s Micro, Small, and Medium Enterprises. The Process Excellence Network recognized her as a Top 50 Thought Leader in Operational Excellence. A chemical engineer turned entrepreneur, she’s designed and optimized processes for small businesses, large enterprises, non-profits, and government organizations alike.
More About Sponsor, Equilibria:
Equilibria, Inc. is an 19-year-old boutique operations management firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on demand.
