About Podcast
“Change your business model, you could change your life.” Eric Anderson, our next guest, said this and after listening to his story you’ll understand why. Eric is a direct marketing and sales expert known for his captivating live presentations that drive rapid business growth and scale.
His secret?
Magic!
Yes, you read that correctly. Eric is also a magician. A professional magician to be exact. His journey from janitor to entertaining audiences and empowering major corporations in selling their products and services is both intriguing and inspiring. His expertise lies in leveraging education-based marketing techniques, high-ticket sales strategies, and what he calls “presentation accessories.”
Through his engaging storytelling and practical insights, Eric has proven instrumental in helping executives and entrepreneurs enhance their presentation skills and achieve increased sales traction. With a wealth of experience and a unique approach, he offers invaluable wisdom for those seeking to scale their sales and marketing strategies.
In this scale tale, you will generate ideas to:
- Select physical and remote spaces to conduct your own live presentations,
- Structure live presentations that leverage education-based marketing techniques to convert leads to customers quickly,
- Select innovative presentation accessories that can differentiate you from your competition while captivating your audience of leads,
- Leverage your connections as “business assets” to kickstart email marketing campaigns, and much more!
If you’re seeking new, effective ways to level up your game for increased sales traction, then this episode is for you! Let’s dive into the secrets of using live presentations to transform your operations, scale your business, and win over your audience. Listen now!
- Client Education: Educate potential clients in a focused environment to increase sales success.
- Engaging Presentations: Use dynamic methods to keep presentations interesting and clear.
- Shorter Sales Cycle: Group and educate prospects to close sales faster.
- Strong Business Model: Optimize your business model and mindset to drive more revenue.
- Consistent Follow-Up: Nurture relationships through consistent communication to boost sales.
Special Guest: Eric Anderson, Founder of Speaking For Newbies
Location: Atlanta, GA USA
Air Date: January 12, 2025
Website:
- Eric Anderson Live: discover more information about Eric and dates, times, and locations of his next training events on his website.
Books:
- The Trick to Money is Having Some: a book by Stuart Wilde.
- Getting Everything You Can Out of All You’ve Got, a book by Jay Abraham where he discusses the principle Eric mentioned in this episode – the fact that “…people do business with those they know, like, and trust.”
Producer & Host: Alicia Butler Pierre
Additional Voiceovers: Clarence Levy III
Audio Editor: Olanrewaju Adeyemo
Sound Design: Sabor! Music Enterprises
Video Editor: Gladys Jimenez
Show Notes: Hashim Tale
Sponsor: Equilibria, Inc.More About Guest, Eric Anderson:
Eric grew up in group homes and foster care, overcoming his challenging background by turning a simple magic trick into a thriving business. Using his passion for magic and marketing, he helped Fortune 500 companies generate over $3 billion in sales and became known as the “Magician with a Message” after sharing his inspiring story. Averaging 186 speaking engagements a year, he has shared stages with presidents, Nobel laureates, and celebrities and appeared on major networks like ESPN, NBC, and CNN. Through his books and speeches, Eric empowers others to recognize their potential, pursue their dreams, and succeed from wherever they start.
More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. Her career in operations began over 25 years ago while working in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success. She is the producer of Scale Tales podcast and the weekly top 2% Business Infrastructure podcast with a global audience across 70+ countries.Alicia is also an adjunct instructor of Lean Principles at Purdue University and serves as the USA Chair of the G100’s Micro, Small, and Medium Enterprises. The Process Excellence Network recognized her as a Top 50 Thought Leader in Operational Excellence. A chemical engineer turned entrepreneur, she’s designed and optimized processes for small businesses, large enterprises, non-profits, and government organizations alike.
More About Sponsor, Equilibria:
Equilibria, Inc. is a 19-year-old boutique operations management firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on demand.
