About Podcast
What if the secret to closing a multi-billion-dollar deal came not from spreadsheets or boardroom meetings, but from a magician’s flair for showmanship? Eric Anderson, a direct marketing and sales expert based in Atlanta, Georgia, transformed his childhood dream of becoming a professional magician into a career helping Fortune 500 companies and now business owners scale their revenue. With a unique blend of education, entertainment, and precise sales strategy, Eric has mastered the art of turning potential clients into high-value customers.
In this episode, Eric takes listeners behind the scenes of his legendary corporate roadshows, where he once helped close a $3 billion sale using what he calls “presentation accessories” props, storytelling, and edutainment to make complex products understandable and engaging. From partnering with technical experts to creating immersive client experiences, Eric shares actionable frameworks for education-based marketing, priming audiences, shortening sales cycles, and structuring presentations for maximum impact. He also explains how authentic storytelling, targeted prospecting, and smart follow-up can multiply revenue even for small businesses and coaching practices.
Key Takeaways:
- Transform presentations into powerful learning experiences that educate and entertain potential clients.
- Sell in a vacuum: create environments where prospects can focus solely on your offering without competitors present.
- Use presentation accessories, props, stories, or demonstrations to make ideas clear, memorable, and persuasive.
- Prime your audience through pre-event communication and follow-ups to build trust and shorten the sales cycle.
- Position yourself authentically and target the right clients to command premium pricing and accelerate growth.
Join us with Eric Anderson as he reveals how to combine showmanship, strategy, and authenticity to dramatically scale your business and convert prospects into high-value clients.
- Client Education: Educate potential clients in a focused environment to increase sales success.
- Engaging Presentations: Use dynamic methods to keep presentations interesting and clear.
- Shorter Sales Cycle: Group and educate prospects to close sales faster.
- Strong Business Model: Optimize your business model and mindset to drive more revenue.
- Consistent Follow-Up: Nurture relationships through consistent communication to boost sales.
Special Guest: Eric Anderson, Founder of Speaking For Newbies
Location: Atlanta, GA USA
Air Date: January 12, 2025
Website:
- Eric Anderson Live: discover more information about Eric and dates, times, and locations of his next training events on his website.
Books:
- The Trick to Money is Having Some: a book by Stuart Wilde.
- Getting Everything You Can Out of All You’ve Got, a book by Jay Abraham where he discusses the principle Eric mentioned in this episode – the fact that “…people do business with those they know, like, and trust.”
Producer & Host: Alicia Butler Pierre
Additional Voiceovers: Clarence Levy III
Audio Editor: Olanrewaju Adeyemo
Sound Design: Sabor! Music Enterprises
Video Editor: Gladys Jimenez
Show Notes: Hashim Tale
Sponsor: Equilibria, Inc.More About Guest, Eric Anderson:
Eric grew up in group homes and foster care, overcoming his challenging background by turning a simple magic trick into a thriving business. Using his passion for magic and marketing, he helped Fortune 500 companies generate over $3 billion in sales and became known as the “Magician with a Message” after sharing his inspiring story. Averaging 186 speaking engagements a year, he has shared stages with presidents, Nobel laureates, and celebrities and appeared on major networks like ESPN, NBC, and CNN. Through his books and speeches, Eric empowers others to recognize their potential, pursue their dreams, and succeed from wherever they start.
More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. Her career in operations began over 25 years ago while working in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success. She is the producer of Scale Tales podcast and the weekly top 2% Business Infrastructure podcast with a global audience across 70+ countries.Alicia is also an adjunct instructor of Lean Principles at Purdue University and serves as the USA Chair of the G100’s Micro, Small, and Medium Enterprises. The Process Excellence Network recognized her as a Top 50 Thought Leader in Operational Excellence. A chemical engineer turned entrepreneur, she’s designed and optimized processes for small businesses, large enterprises, non-profits, and government organizations alike.
More About Sponsor, Equilibria:
Equilibria, Inc. is a 19-year-old boutique operations management firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on demand. 
