About Podcast
Scaling a business is rarely a straight path; it’s often a mix of breakthroughs, setbacks, and unexpected turning points. Jet Van Wijk, Founder & CEO of the Laptop Lifestyle Master Program, knows this firsthand. From arriving in Bali with just $600 to building a multi–seven–figure business, Jet’s story is proof that resilience, creativity, and persistence can transform even the most uncertain beginnings into a thriving global enterprise.
In this episode, Jet reveals the real story behind her rise from freelancing and cold emailing her way to her first clients, to building a 25+ person remote agency and coaching hundreds of entrepreneurs worldwide. She opens up about the challenges of hiring, managing growth, and surviving the infamous “scaling dip” where profits shrink before they grow again. Jet also shares her battle with Instagram account deactivation, how she rebuilt from that crisis, and the frameworks she uses to balance rapid growth with long-term sustainability.
Key Takeaways:
- Why scaling often feels harder than starting, and how to push through the dip.
- Jet’s approach to hiring, firing, and building a high-performing remote team.
- The dangers of relying on a single platform and how to diversify your growth channels.
- How to turn setbacks like wrongful account deactivation into a chance to rebuild stronger.
- The mindset shifts that took Jet from freelancer to multi–seven–figure entrepreneur.
Join us with Jet Van Wijk as she shares how to navigate the messy middle of scaling, build resilience into your business, and turn challenges into stepping stones for exponential growth.
- Pursuing Flexibility: The journey began with the goal of remote work and a flexible lifestyle.
- Empowering Others: Focused on teaching digital skills to help underserved communities build online careers.
- Business Growth: Overcame challenges in delegation and team building to scale the business.
- Adapting to Setbacks: Showed resilience in recovering from a major setback.
- Continuous Learning: Invested in coaching to improve leadership and ensure sustainable growth.
Special Guest: Jet Van Wijk, Founder & CEO of Laptop Lifestyle Master Program
Location: Bali, INDONESIA
Air Date: January 26, 2025
Websites:
- Laptop Lifestyle Master Program: the website home to Jet’s digital agency and coaching company where you can learn how to become a freelancer and create a business you love.
- Jet’s Circle: join this membership to gain direct access to Jet where you will receive “…unparalleled guidance, insights, and support to elevate your business to new heights.”
Books:
- What Influence: What Social Media Does To Our Brain & The Dirty Laundry Of The Influencer Industry: Jet’s book where she defines what it means to be a social media influencer and explores the downside of being an influencer. She also introduces the laptop lifestyle concept where freelancers can build online businesses and thrive without the heavy burdens that can come with social media marketing.
- Intuition: The Feminine Guide to Fearless Living (Women Gone Wild, 2): a book that Jet co-authored where different women share their stories on the power of tapping into intuition to unleash success.
- The Dip: A Little Book That Teaches You When to Quit (and When to Stick): a book by Seth Godin that gives readers insight into whether to stick with adversities that come with certain business or personal endeavors or power through them to reach “…profits, glory, and long-term security.”
- Behind the Façade: How to Structure Company Operations for Sustainable Success: a book by Alicia Butler Pierre. Learn and apply a proven framework to prepare for or recover from fast growth by building business infrastructure.
Related Business Infrastructure Podcast Episodes:
- Ep. 224: International Business | Doing Business in Croatia with Bhairav Patel
- Ep. 227: International Business | Doing Business in Indonesia with Desmond Dixon
Video:
Watch Jet’s TEDx Talk!
How Influencers Suffer Conformity: I Know Because I Was One
Producer & Host: Alicia Butler Pierre
Additional Voiceover: : Clarence Levy III
Audio Editor: Olanrewaju Adeyemo
Sound Design: Sabor! Music Enterprises
Video Editor: Gladys Jimenez
Show Notes: Hashim Tale
Sponsor: Equilibria, Inc.More About Guest, Jet van Wijk:
Jet van Wijk, originally from the Netherlands, is a multi 7-figure entrepreneur and business coach specializing in digital marketing and online business. She is the founder of the freelance academy Laptop Lifestyle Master™ and the digital marketing agency JVW. Before transitioning into business coaching, Jet was an influencer and digital marketer. Her experiences in these fields led her to create her digital marketing agency and develop online courses to guide others out of traditional 9-to-5 roles. Her most significant work, the Laptop Lifestyle Master Program, provides comprehensive training in digital skills, freelancing, and online business strategies. Jet is also the author of What Influence, a book that explores the impact of social media on mental health and provides insights into working online without needing a substantial social media following. Her story emphasizes the mental health impact that social media has and how social conformism plays a role. She’s also one of the co-authors of the best selling book Women Gone Wild; Intuition, a TEDx and keynote speaker, and has been featured in publications such as Forbes, Elle, Grazia, and more.
More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. Her career in operations began over 25 years ago while working in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success. She is the producer of Scale Tales podcast and the weekly top 2% Business Infrastructure podcast with a global audience across 70+ countries.Alicia is also an adjunct instructor of Lean Principles at Purdue University and serves as the USA Chair of the G100’s Micro, Small, and Medium Enterprises. The Process Excellence Network recognized her as a Top 50 Thought Leader in Operational Excellence. A chemical engineer turned entrepreneur, she’s designed and optimized processes for small businesses, large enterprises, non-profits, and government organizations alike.
More About Sponsor, Equilibria:
Equilibria, Inc. is a 19-year-old boutique operations management firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on demand. 