About Podcast
From exotic car sales to roofing millions of square feet, David Smith proves that the road to scaling a business is anything but predictable. As founder and CEO of Legend Roofing, he transformed a chance career pivot into a multi-million-dollar company serving over 7,000 customers in Atlanta. His story is one of grit, community, and the relentless belief that clear goals and quality work can build an empire one roof at a time.
In this episode, David recounts how he left a 20-year career in luxury car sales, learned the roofing business in just six months, and then took the leap to start his own company. He shares grassroots sales tactics like door-to-door outreach and constant branding, how referrals grew to 70% of his business, and why writing down “I Am” affirmations gives him an 80% advantage in hitting audacious revenue goals. David also explains how he built a team of long-standing contractors, prepared his company to weather surges from natural disasters, and made community service a pillar of Legend Roofing’s success.
Key Takeaways:
- Quality and consistency are the best marketing. Always do right by customers, and the business will take care of itself.
- Referrals thrive when you build real relationships. Over 70% of Legend Roofing’s customers come through word of mouth.
- Grassroots branding still works: business cards, social media, and telling everyone what you do.
- Building infrastructure before growth hits scaling, without systems, can destroy a business.
- Write it down: affirmations and clear goals dramatically increase the likelihood of success.
- Surround yourself with smarter people; iron sharpens iron, and the right team preserves your business integrity.
- Be the CEO of your life, lead intentionally in both business and personal growth.
Join us as David Smith reveals how a mix of hustle, vision, and community focus scaled Legend Roofing into a $3.7M business and why the mindset of “always do the right thing” is his ultimate growth strategy.
- Set Clear Goals: Define and regularly review goals to stay on track.
- Prioritize Quality: Deliver consistent, high-quality products or services.
- Engage with the Community: Build relationships by giving back.
- Build a Strong Team: Hire skilled people and foster a positive culture.
- Prepare for Growth: Strengthen systems to handle increased demand.
Special Guest: David Smith, CEO of Legend Roofing
Location: Atlanta, GA USA
Air Date: February 2, 2025
Website:
- Legend Roofing: the website home to David Smith’s roofing company where they describe the various types of roof repairs and replacement services they provide.
Producer & Host: Alicia Butler Pierre
Additional Voiceover: : Clarence Levy III
Audio Editor: Olanrewaju Adeyemo
Sound Design: Sabor! Music Enterprises
Video Editor: Gladys Jimenez
Show Notes: Hashim Tale
Sponsor: Equilibria, Inc.More About Guest, David Smith:
David Michael Smith is the President at Legend Roofing based in Atlanta, Georgia. Legend Roofing Corporation’s mission is to be a recognized industry leader and preferred provider for their valued customers by delivering unparalleled roofing services though a highly qualified staff of trained professionals, with total commitment to integrity and excellence. Legend Roofing Corporation is a full service residential and commercial roofing company with inspectors who are certified insurance adjusters, enabling them to work directly with their customers’ insurance companies.
More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. Her career in operations began over 25 years ago while working in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success. She is the producer of Scale Tales podcast and the weekly top 2% Business Infrastructure podcast with a global audience across 70+ countries.Alicia is also an adjunct instructor of Lean Principles at Purdue University and serves as the USA Chair of the G100’s Micro, Small, and Medium Enterprises. The Process Excellence Network recognized her as a Top 50 Thought Leader in Operational Excellence. A chemical engineer turned entrepreneur, she’s designed and optimized processes for small businesses, large enterprises, non-profits, and government organizations alike.
More About Sponsor, Equilibria:
Equilibria, Inc. is a 19-year-old boutique operations management firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on demand. 