Ep. 24: How David Smith Built, Grew, and Scaled a Multi-Million Dollar Roofing Company with Over 7,000 Customers

Ep. 24: How David Smith Built, Grew, and Scaled a Multi-Million Dollar Roofing Company with Over 7,000 Customers

Categories: Scale Tales
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About Podcast

Life is full of surprises, and you never know when or how opportunity will show up. David Smith had a successful 20-year career in the high-end car business. During a chance conversation with one of his co-workers one day he learned about the universal necessity of roofing businesses. He scheduled an interview with a roofing company, was hired immediately, and within six months he left to start his own company.

15 years later, Legend Roofing Corporation, is multi-million dollar company that has serviced over 7,000 customers. And David is just getting started. He has ambitions to scale revenue by 5x in 2025. In this scale tale, he drops several gems of wisdom and clever anecdotes to emphasize the importance of strong community engagement and strategic business growth as pillars for sustainable scale.

In this episode, you’ll:

  • Learn how to apply guerilla marketing techniques to promote your new product or service,
  • Gain insights for leveraging your experiences in one industry to apply to another,
  • Explore opportunities for online and offline community engagement, and
  • Understand the power that your spoken and written words have in developing a positive mindset capable of thinking on a bigger scale.

David’s delivery is both inspiring and entertaining. His journey exemplifies the transformative power of taking risks, adapting to new environments, and leveraging one’s skills to thrive in uncharted territories. Listen now!

  • Course Objectives
  • Episode Info
  • Resources
  • Credits
  • Bios
    • Set Clear Goals: Define and regularly review goals to stay on track.
    • Prioritize Quality: Deliver consistent, high-quality products or services.
    • Engage with the Community: Build relationships by giving back.
    • Build a Strong Team: Hire skilled people and foster a positive culture.
    • Prepare for Growth: Strengthen systems to handle increased demand.
  • Special Guest: David Smith, CEO of Legend Roofing 

    Location: Atlanta, GA  USA

    Air Date: February 2, 2025

  • Website:

    • Legend Roofing: the website home to David Smith’s roofing company where they describe the various types of roof repairs and replacement services they provide.
  • Producer & Host: Alicia Butler Pierre
    Additional Voiceover: : Clarence Levy III
    Audio Editor: Olanrewaju Adeyemo
    Sound Design: Sabor! Music Enterprises
    Video Editor: Gladys Jimenez
    Show Notes: Hashim Tale
    Sponsor: Equilibria, Inc.

  • More About Guest, David Smith:

    David Michael Smith is the President at Legend Roofing based in Atlanta, Georgia. Legend Roofing Corporation’s mission is to be a recognized industry leader and preferred provider for their valued customers by delivering unparalleled roofing services though a highly qualified staff of trained professionals, with total commitment to integrity and excellence. Legend Roofing Corporation is a full service residential and commercial roofing company with inspectors who are certified insurance adjusters, enabling them to work directly with their customers’ insurance companies.

    More About Host, Alicia Butler Pierre:
    Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. Her career in operations began over 25 years ago while working in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  She is the producer of Scale Tales podcast and the weekly top 2% Business Infrastructure podcast with a global audience across 70+ countries.

    Alicia is also an adjunct instructor of Lean Principles at Purdue University and serves as the USA Chair of the G100’s Micro, Small, and Medium Enterprises. The Process Excellence Network recognized her as a Top 50 Thought Leader in Operational Excellence. A chemical engineer turned entrepreneur, she’s designed and optimized processes for small businesses, large enterprises, non-profits, and government organizations alike.

    More About Sponsor, Equilibria:
    Equilibria, Inc. is a 19-year-old boutique operations management firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on demand.