About Podcast
Scaling a service-based business across borders is no small feat but Jeremy Streten, a lawyer from Brisbane, Australia, has done just that. From his early days navigating the Australian legal system to co-founding a business that now spans three countries, Jeremy combines deep legal expertise with entrepreneurial vision. His journey shows how a structured, proactive approach can transform a traditional profession into a scalable, globally relevant business.
firm across Australia, the U.S., and the U.K., all while focusing on work that brings him joy. Listeners will gain insight into building scalable business infrastructure, combining people, processes, and tools to create sustainable growth.
Key Takeaways:
- Map your business journey with a lifecycle framework to identify legal risks early and proactively.
- Build a scalable service model that can be replicated across countries and teams.
- Use tools like quizzes and books as entry points for clients, creating an automated lead-generation funnel.
- Delegate strategically using color-coded work tracking and Kanban systems for remote teams.
- Align all legal decisions with your long-term personal and business goals to avoid costly mistakes.
Join us with Jeremy Streten as he reveals how to scale a service-based business internationally while staying focused on strategic growth, personal joy, and sustainable operational excellence.
- Entrepreneurship in Law – Learn how to start and grow a law firm, overcoming challenges and mistakes.
- Proactive Legal Risk Management – Understand the value of legal planning to prevent business losses.
- Business Lifecycle & Legal Stages – Explore the Business Legal Lifecycle and how businesses evolve legally.
- Scaling Service-Based Businesses – Discover strategies for growing a legal service, including automation and global expansion.
- Using Books & Quizzes for Growth – Learn how content marketing, like books and quizzes, builds credibility and attracts clients.
Special Guest: Jeremy Streten, Founder & CEO –Business Legal Lifecycle
Location: Queensland, AUSTRALIA
Air Date: September 08, 2024
Website:
- Business Legal Lifecycle: take the quiz you heard Jeremy explain in his interview. This link includes a special offer available only to listeners of the Business Infrastructure podcast. Take advantage now!
Books:
- The Business Legal Lifecycle Book: How to Successfully Navigate Your Way from Start Up to Success – Australia Edition UK Edition US Edition: Jeremy’s book that started it all!
- The Dip: A Little Book That Teaches You When to Quit (and When to Stick): a book by Seth Godin.
- The E-Myth: Why Most Small Businesses Don’t Work and What to Do About It: a book by Michael Gerber.
- The Motive: Why So Many Leaders Abdicate Their Most Important Responsibilities: a book by Patrick Lencioni.
- Personal Kanban: Mapping Work | Navigating Life: a book by Tonianne DeMaria Barry and Jim Benson.
Podcast:
- Business Legal Lifecycle TV: Jeremy’s podcast where listeners can gain insights on an array of business topics from workplace policies to retirement planning – all from a legal perspective.
Software:
- Slack: an app that facilitates real-time/on-the-go communication and efficient teamwork; particularly useful for remote teams.
- Dropbox: a cloud-based electronic document storage and sharing solution.
- Zoom: a web-based tool that offers audio and video recording of webinars, conference calls, presentations, meetings, and more. Also includes screen sharing for enhanced collaboration.
- ClickUp: a project management and team collaboration tool with features designed to replace multiple apps with a guarantee to save one day’s worth of work each week.
Professional Organizations:
- International Coaching Federation (ICF): Jeremy credits his business coach with helping him learn how to work on his business. If you’re looking for a business coach, then start here with ICF. They are a governing body of the coaching profession “…dedicated to advancing the coaching profession by setting high standards, providing independent certification and building a worldwide network of trained coaching professionals.”
Producer & Host: Alicia Butler Pierre
Audio Editor: Olanrewaju Adeyemo
Sound Design: Sabor! Music Enterprises
Video Editor: Gladys Jimenez
Show notes: Erika Ve Revilla
Sponsor: Equilibria, Inc.More About Guest, Jeremy Streten:
Jeremy Streten is a founder and Chief Executive Officer at Business Legal Lifecycle. He is the author of the Amazon number one best-selling book “The Business Legal Lifecycle.”Jeremy has appeared on various television shows, podcasts, and radio interviews. He also provides regular content for websites across Australia.
More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc.. Her career in operations began over 25 years ago while working in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success. She is the producer of the weekly top 2% Business Infrastructure podcast with a global audience across 70+ countries.Alicia is also an adjunct instructor of Lean Principles at Purdue University and serves as the USA Chair of the G100’s Micro, Small, and Medium Enterprises. The Process Excellence Network recognized her as a Top 50 Thought Leader in Operational Excellence. A chemical engineer turned entrepreneur, she’s designed and optimized processes for small businesses, large enterprises, non-profits, and government organizations alike.
More About Sponsor, Equilibria:
Equilibria, Inc. is an 19-year-old boutique operations management firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on demand. 
