About Podcast
“Never take advice from someone who has nothing to lose by giving it.” – Darrell Evans
That comes from Darrell Evans, an investor, business coach, and digital marketing expert. He graduated over 20 years ago with a finance degree and entered financial sales before moving into the mortgage industry. He later founded a successful mortgage company and a digital marketing agency, using early digital marketing strategies that proved effective during economic uncertainty.
By 2012, he and his business partner met the owner of an auto body shop who, though already successful, wanted to scale to the next level.
In our latest scale tale, Darrell takes us back to that moment when they applied their 6-step framework that incorporated internet marketing in the age of Web 2.0 during a time when things like YouTube and LinkedIn were barely a part of the collective conscious.
Take notes as he shares insights about tailoring products and services based on customer psychology and establishing a business infrastructure to support it.
- Entrepreneurial Growth – Success comes from adapting to new opportunities and evolving business models.
- Embracing Technology – Adopting digital tools like email marketing, websites, and video content drives long-term success.
- Resilience in Crisis – Innovative strategies during downturns help businesses thrive.
- Structured Processes – Clear approaches to marketing and customer engagement boost growth and efficiency.
- Scalable Strategies – Proven methods help businesses expand, increase revenue, and achieve successful exits.
Special Guest: Darrell Evans, CEO & Co-Founder, Yokel Local Internet Marketing
Location: Las Vegas, NV USA
Air Date: September 22, 2024
Websites:
- YokelLocal: the website home of the company Darrell co-founded where you can learn more about their framework for tapping into customer psychographics.
- DarrellEvans.net: Darrell’s personal website where you can sign up to receive personalized strategist from him as a fractional CMO business coach.
Books:
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant: a book by W. Chan Kim and Renee Mauborgne.
- Influence: The Psychology of Persuasion: a book by Robert Cialdini.
- PreSuasion: A Revolutionary Way to Influence and Persuade: a book by Robert Cialdini.
- Psycho Cybernetics: a book by Maxwell Maltz, Ph.D.
- No B.S. Business Success in the New Economy: a book by Dan Kennedy.
- The Ultimate Sales Letter: Attract New Customers, Boost Your Sales: a book by Dan Kennedy.
Podcast:
- Mindshift Podcast: check out Darrell’s podcast!
Video:
- Subscribe to Darrell’s YouTube channel.
Producer & Host: Alicia Butler Pierre
Audio Editor: Olanrewaju Adeyemo
Sound Design: Sabor! Music Enterprises
Video Editor: Gladys Jimenez
Show notes: Erika Ve Revilla
Sponsor: Equilibria, Inc.More About Guest, Darrell Evans:
Darrell Evans is a serial entrepreneur, investor, and co-founder of Yokel Local Internet Marketing. He and his team have helped entrepreneurs and companies to generate over $300M in revenue online since 2011. He’s personally started and/or operated 6 businesses since the age of 20).He’s also the host of The MindShift Podcast which launched in 2019 and is the founder of the MindShift Business Accelerator (MBA) and the MindShift Growth Mastermind (MGM).
He is passionate about entrepreneurship. When he appears on podcasts, he loves sharing the lessons, mistakes, and breakthrough frameworks that have helped him and hundreds of other businesses market profitably, grow sales predictably, and build superstar teams.
His goal is to help your entrepreneurial audience grab at least one “MindShift” that could catapult them to their next level of success.
More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc.. Her career in operations began over 25 years ago while working in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success. She is the producer of the weekly top 2% Business Infrastructure podcast with a global audience across 70+ countries.Alicia is also an adjunct instructor of Lean Principles at Purdue University and serves as the USA Chair of the G100’s Micro, Small, and Medium Enterprises. The Process Excellence Network recognized her as a Top 50 Thought Leader in Operational Excellence. A chemical engineer turned entrepreneur, she’s designed and optimized processes for small businesses, large enterprises, non-profits, and government organizations alike.
More About Sponsor, Equilibria:
Equilibria, Inc. is an 19-year-old boutique operations management firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on demand. 