About Podcast
In the ever-shifting world of entrepreneurship, scaling isn’t just about growth it’s about building systems that can evolve with you. Tracy Hazzard, a trailblazing CEO and co-founder of Podetize, has mastered the art of combining human creativity with AI-powered efficiency to transform the podcasting industry from the inside out.
In this scale tale, Tracy shares how she helped scale Podetize into one of the largest podcast production platforms in the world, producing more than 50,000 episodes across 1,000+ shows. From custom workflow automation to bridging teams across five countries, she reveals how she turned a sprawling production process into a streamlined, AI-driven engine one that still feels deeply human at its core.
Tracy opens up about the early challenges of AI transcription, and how those hurdles led her team to engineer a proprietary feedback loop that makes their system smarter with every episode it touches. She breaks down how they trained AI models to understand complex industry lingo, adapt to brand voices, and even recognize nuances in gender and dialect closing transcription accuracy gaps that most tools still miss.
More than just adopting AI, Tracy explains how Podetize built its own tech stack on interchangeable large language models like OpenAI and Google’s Gemini PaLM, giving their platform long-term adaptability and resilience. With a firm belief that innovation should serve the entrepreneur, not overwhelm them, Tracy offers a compelling look at how AI can be trained to scale not just content but culture, quality, and brand identity.
In this episode, you’ll learn:
- Why real growth starts with building smart systems that learn as you go.
- How feedback loops can teach AI to replicate your best team members.
- The role of proprietary data in creating high-accuracy, brand-aligned outputs.
- How to future-proof your AI strategy by staying platform-agnostic.
Tune in to hear how Tracy Hazzard is rewriting the rules of content production and what every entrepreneur can learn about scaling with purpose, precision, and a little bit of machine magic.
- Custom AI Development: Learn how Podetize created a custom AI transcription system with a feedback loop to improve accuracy and handle industry specific terms.
- AI Feedback Loops: Understand the role of feedback loops in AI to help it learn from errors and enhance performance over time.
- Choosing Large Language Models (LLMs): Discover how to select the right LLM for different tasks, such as OpenAI for conversations and PaLM for SEO and research.
- Training Sets and Prompts: Learn how to use training data and prompts to customize AI for specific business needs like content creation and branding.
- AI as Knowledge Retention: See how AI can preserve business knowledge and replicate top employees’ skills, ensuring continuity when staff leave.
Special Guest: Tracy Hazzard – CEO & Co-Founder
Location: Irvine, California, USA
Air Date: April 27, 2025
Websites:
- Podetize: The most comprehensive, yet simple to use hosting service available for new podcasters, hobbyists, and pros alike.
Software:
- ClickUp: ClickUp is a versatile project management and work management tool that helps teams organize and streamline various tasks, projects, and workflows. It offers a comprehensive platform for managing tasks, communicating with team members, and collaborating on projects, all in one place.
- Dropbox: One secure place to organize and share all your cloud content. Try Dropbox for free today! Seamlessly store, track, and share work all in one place.
- PaLM: A project that generates revenue through innovations relating to the use of AI in decentralized (DeFAI) financial systems.
- Gemini: Your personal AI assistant. Google Terms and the Google Privacy Policy apply. Gemini can make mistakes, so double-check it.
Business Infrastructure Podcast Related Episodes:
Producer & Host: Alicia Butler Pierre
Audio Editors: Olanrewaju Adeyemo and Sabor! Music Enterprises
Sound Design: Sabor! Music Enterprises
Video Editor: Gladys Jimenez
Show Notes: Hashim Tale
Sponsor: Equilibria, Inc.More About Guest, Tracy Hazzard:
As Brand & Product Strategist working with recognized retail brands like Costco, Staples, Target, Better Homes & Gardens and Martha Stewart Living, Tracy Hazzard has designed, sourced, and launched 250+ consumer products and co-invented 40 patents generating over $2 Billion for her own companies and her clients. In the last eight years, Tracy has co-hosted five popular podcasts with 3000 interviews and commentaries on disruptive technologies like: AI (artificial intelligence); blockchain; NFTs, 3d printing; digital media; social media; intellectual property; and tech innovation.All shows are syndicated anywhere you listen to podcasts – The Binge Factor; a spin-off of Feed Your Brand, one of CIO’s Top 26 Entrepreneur Podcasts; Product Launch Hazzards; The New Trust Economy; and WTFFF?! 3D Printing, featured live at SXSW and sponsored by Hewlett Packard.
Tracy has been a columnist for Inc. Magazine, writing over 400 articles on Innovation and Design, and has written for or been featured in Wired, Digital Trends, Forbes, Entrepreneur, CNN Money, ASID’s Icon, Archi-Tech, Grit Daily, Breakthrough Author and Authority Magazine. Tracy and her husband/partner, Tom Hazzard were featured as a successful case study for their first tech start-up, tools, in a course on Entrepreneurship & Intellectual Property taught at Northwestern University and the Harvard Business Review in 26 countries.
Today, Tracy Hazzard and Tom Hazzard are co-founders of the largest post-production technology company in the podcasting space, Podetize, with over 1000 shows and 50,000 episodes produced since its start in 2017. Podetize is known for its early adoption (2018) of AI technology and for the extreme focus on making sure that underserved voices are seen, heard, found, and rewarded in this noisy digital world.
More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc.. Her career in operations began over 25 years ago while working in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success. She is the producer of the weekly top 2% Business Infrastructure podcast with a global audience across 70+ countries.Alicia is also an adjunct instructor of Lean Principles at Purdue University and serves as the USA Chair of the G100’s Micro, Small, and Medium Enterprises. The Process Excellence Network recognized her as a Top 50 Thought Leader in Operational Excellence. A chemical engineer turned entrepreneur, she’s designed and optimized processes for small businesses, large enterprises, non-profits, and government organizations alike.
More About Sponsor, Equilibria:
Equilibria, Inc. is a 20-year-old boutique operations management firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on demand. 