About Podcast
In the dynamic world of entrepreneurship, scaling a business isn’t just about expanding; it’s about creating the right blend of expertise, systems, and strategy that can evolve as the company grows. Charles Read, the president and founder of GetPayroll, has cracked the code on how to scale a payroll company to seven figures by aligning smart marketing with operational excellence.
In this scale tale, Charles shares the story of how he took GetPayroll from a small mobile accounting service to a thriving business. A major turning point in his journey came when he made the bold decision to delegate marketing to a seasoned expert Devon whose digital strategies breathed new life into the company. From leveraging platforms like Facebook and YouTube to craft compelling outreach, Devon’s approach propelled GetPayroll into the digital age, resulting in significant revenue growth.
But Charles’s success didn’t stop at marketing. As one of the few U.S. Tax Court Non-Attorney Practitioners, he reveals how his unique expertise has allowed GetPayroll to solve complex IRS issues that competitors simply can’t touch. This combination of niche specialization, strategic delegation, and process optimization laid the foundation for the company’s remarkable growth.
In this episode, you’ll learn:
- How focusing on marketing expertise can dramatically accelerate growth, even in a saturated industry.
- Why hiring the right person at the right time can lead to faster, more sustainable expansion.
- How a unique selling proposition (USP) and specialized knowledge can become your business’s competitive edge.
- The importance of forging strong partnerships and delegating effectively to scale with purpose.
Tune in to hear how Charles Read scaled GetPayroll by integrating marketing savvy, niche expertise, and a focus on systems that can adapt with the business. This episode offers invaluable insights on how to grow a business thoughtfully, efficiently, and with a clear vision.
- Effective Delegation: Learn how delegating responsibilities to the right team members can free up leadership to focus on strategic growth.
- Strategic Marketing: Discover how investing in expert marketing can significantly accelerate business growth and brand visibility.
- Unique Value Proposition: Learn how identifying and communicating a strong USP can help a business stand out in a competitive market.
- Scalable Operations: Understand how building systems and documenting processes early on can support smooth and sustainable scaling.
- Working on the Business: See how shifting from daily operations to strategic oversight can drive long-term success and leadership effectiveness.
Special Guest: Charles Read – Founder & CEO
Location: Lewisville, Texas, United States
Air Date: May 4, 2025
Websites:
- U.S. Tax Court: The Tax Court specializes in adjudicating disputes over federal income tax, generally prior to the time at which formal tax assessments are made.
- GetPayroll: GetPayroll is your partner for the best online payroll services. Simplify payroll, ensure compliance, and save time and money.
Books:
- The Payroll Book: A Guide for Small Businesses and Startups.
- Starting a New Business: Accounting, Finance, Payroll, and Tax Considerations.
- The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It.
Producer & Host: Alicia Butler Pierre
Audio Editors: Olanrewaju Adeyemo and Sabor! Music Enterprises
Sound Design: Sabor! Music Enterprises
Video Editor: Gladys Jimenez
Show Notes: Hashim Tale
Sponsor: Equilibria, Inc.More About Guest, Charles Read:
Charles Read is a seasoned entrepreneur, CPA, and expert in payroll and tax compliance, renowned for his ability to scale businesses through strategic marketing and deep industry expertise. As the founder and president of GetPayroll and Custom Payroll Associates, Charles has over four decades of experience in the payroll and accounting industry. His journey from working as a COO at a mobile accounting service to building a thriving payroll business reflects his commitment to continuous learning and adapting to the ever-changing landscape of business growth.
After purchasing the mobile accounting service where he worked alongside his wife, Charles made a bold transition into the payroll industry. Despite a slow start, his relentless focus on compliance and tax expertise set him apart. However, it wasn’t until he hired marketing expert Devon that GetPayroll truly began to scale. Through targeted social media campaigns and creative strategies, including the popular “Charlie the Bartender” video series, Charles expanded his company’s online presence and grew its client base, turning GetPayroll into a seven-figure business.
Charles is particularly known for his unique expertise as a U.S. Tax Court Practitioner, a rare credential that allows him to represent clients in tax court. This specialized knowledge has been a cornerstone of his success, enabling him to offer unparalleled compliance services to businesses facing IRS issues.
His entrepreneurial philosophy emphasizes the importance of delegation, advising other business owners to focus on their strengths and outsource tasks outside their expertise. By shifting his focus from working in his business to working on his business, Charles was able to create a scalable infrastructure and system, allowing GetPayroll to manage rapid growth with ease.
A passionate advocate for personal and professional growth, Charles is an avid reader of business books and credits The E-Myth Revisited by Michael Gerber as a pivotal resource in his success. He is also the author of The Payroll Book, a comprehensive guide for small businesses navigating payroll processes, which he offers for free to listeners of his podcast.
Charles’ work is driven by a deep commitment to helping businesses thrive by combining niche expertise with strategic marketing. When he’s not helping businesses with payroll solutions, Charles enjoys sharing his insights on entrepreneurship, tax compliance, and the importance of continuous learning.
More About Sponsor, Equilibria:
Equilibria, Inc. is a 20-year-old boutique operations management firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on demand. 